
Bead work
by Phyllis Lee Lethco

Anodized Aluminum
with Hand Beading
by Laurie Shovers

An Image of Madison
by glass artist,
Cheryl Brown














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Survey Summary
ARTISTS’ UNEDITED SURVEY RESULTS |
Here’s what you said:
• Staggered set up was:
A great idea 73.9%
Could use some work to make it better 15.9%
Didn’t effect me, I set up on Saturday 10.1%
• Setting up was so much nicer this year. Thank you
• The people in uniform did not take advice from
artists well. When there were openings, they
stalled letting artists in.
• Takedown access was difficult but complicated
because of the rain.
• I was in the group for 2:00 PM and it worked
exceptionally well for me. Unloading from the
street with artists already setting up in path to
the Monona Terrace is like dodging and
obstacle course. More important, with a clear
path I could unload quickly by myself and move
my van so others could have access. This has
my full support for the future
• Load in/Load out was:
Easy and pleasant 26.4%
What I expected 69.4%
Harder than I expected 4.2%
• Greeters and info booth were:
Pleasant and friendly 94.1%
Less than that 5.9%
• Barb is always a jem
• Sales: Much better than expected, but not best
I’ve ever had.
• Top Notch
• Sales were:
Best I’ve ever had here 21.4%
About what I expected 44.3%
Less than I expected 20.0%
Way less than I expected 14.3%
• Where you saw advertising:
• The mic 92.1, wisc TV, Isthmus
• Televison and the newspaper
• Channel 3 at least four times
• Did not personally, but understand that we had
some great TV and radio coverage...I always
send our mailing list of about 500, some came
out.
• It was mentioned on morning news.
• I like the postcards, and especially the image by
Joanne Hauser Warren, for this year’s show.
Since I live quite a distance from Madison, I
wasn’t aware of any other advertising.
• I heard some advertising on Public Radio.
Saturday sales were excellent, Sunday sales just
limped by. I do feel there is a different crowd on
Saturday who are buyers. Sunday is more
lookers.
• Heard from customers
• Facebook
• Would like to see some in the Milwaukee area.
• The picnic was:
A really fun time 91.5%
Too long 8.5%
Didn’t go
• Lines are to long to stay
• Enjoyed the presentation(s), but it gets late, and
we are already tired.
• Bill was a riot!
• Did not attend
• Nice variety of things to eat. Would have liked
some raw veggies perhaps.
• The cememony was quite long considering the
hard hot day-maybe in the future you could
annouce the winners-they could stand and
annouce the next winner-have them all come up
at the end and get a hand. I was glad for all the
winners but really wanted to crawl into the beer
tank and never come back out. Couldn’t though
as I did need to drive home.
• I like doing this show because:
• It’s in Madison, sales are great, WAAC people
are the best!
• So many more people see your art
• It’s a July ritual by now, easy and familiar.Also
like the artist-run feeling.
• Except for the heat, its not that hard to do I can
catch a lot of costomers that wont come to my
shop 5.It’s a “feel good” thing, typically we
have better sales and we enjoy the artist
community here.
• All the artists and organizers are friendly and
helpful! The location is good. Good customers.
• Wow, great people who really care and good
attendance. Awesome work by many volunteers.
• Great traffic but mostly because it supports and
promotes the arts in Wisconsin.
• It is a good show
• It makes me proud to see so much good art
made in Wisconsin
• The people running it are incredible and
wonderful and I always do at least a decent
amount of bizness.
• What can be done to improve this art fair?
• Too many customers not clear that we are a
different show than On the Sq. and we are
Wisc. artists.
• Closing down and getting out is still semidifficult
• Providing a central cheap or free source of
bottled water or running water and ice.
• It’s a pretty good working machine...layout is
lovely, if cramped...Saturday might be too long
a day. We never or rarely sell to the farmers
market crowd (just an observation). How about
a reliable source of bad weather updates--we
were spooked by the rumours of destruction
circulating on Sunday afternoon. (Ed Note: The National Weather Service kept changing their forecast about every half-hour, which made it difficult to predict what was going to happen)
• Large banner at beginning of street that says
‘ART FAIR OFF THE SQUARE’
• Parking for larger vehicles (motor homes)
• We love the 3-year commitment, but it might
introduce more variety and improve the show if
we move to a 2-year jury cycle.
• Noticed that a number of the customers did not
understand that Art Off the Square is only
Wisconsin artists. Maybe have bigger signs
emphasizing that since once we told them
they were excited to know that and purchase
since they wanted to support Wisconsin
artists.
• Control tear downs better. We were done
before many of the artists that just pulled up
and parked and took the open spots.
• We still need to find a way to get the
customers down Martin King Blvd to us.
• Make a “you have arrived” statement with “Feather flags” or some kind of “archway”
banners located at the show entrance from
the square and at the Wilson St. entrance.
Artists should not have to pay a “space
penalty $$” for chairs and bins that do not
stick out any further than neighboring booths,
interrupt traffic flow or make for any safety
problems. It gets very hot inside booths and
customers prefer to visit and leaf through bins
out where they can catch a breeze. Heat
exhaustion is a factor to be considered.
• It was hard not having any storage space at
all behind my booth. Even a couple of inches
would be nice between booths.
• Hot coffee!!!!
• Our biggest problem is where to park our
oversized truck and trailer. It needs to be
close to booth so we can get artwork during
show.
• People need to wait till everything is down till
they pull in vehicles (take down especially).
We were totally taken down and had to wait
45 minutes for double parked people to take
apart their displays and tents to move vehicles
and trailors. Rude. Need to be patient and
follow courteous rules that help everyone. We
did and for 2 years have been standing with
nowhere to go but stand around with a long
drive ahead of us.
• I cannot think of a thing. My husband got very
sick on Sunday with a G.I. problem. Some
nice guys from down the next row helped me
get my tent down as husband was too weak
to assist. That is the kind of group we have
here. Everyone helps everyone else. The
booth next to us gave him gatorade and
someone else a blanket. (Better today)
• Suggest that there will not be any “discount or
scratch and dent sales” allowed. Only first
quality items for sale.
• I think we can always keep advertising as
much as possible ~ Did we have posters?
Didn’t see those.
• Any chance of walking billboards circulating
on square?
• Talk to Lucifer and tell him that late afternoon
rain was not appreciated by anyone-not
funny.
• Less humid weather
• End at 5 on Saturday and 4 on Sunday
• More signage like “We are Wisconsin Artists!”
More signs on street by food vendors. Artists
booth # signs should be larger.
And are you volunterring to help?
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THANK YOU, CURTIS WITTWER

A big thank you goes out to the many
individuals and businesses who have
supported us over the years. This past year,
the Goodman brothers bought a tile for our
organization that is located on the walkway
leading up to Monona Terrace.
A personal thank you goes out to our
Art Fair Off the Square Coordinator, Curtis
Wittwer, who started the ball rolling. (Ed. Note: the Goodman brothers have both, since, passed away. If you would like to read the letter from Monona Terrace regarding the tile and its placement, click here.)
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In the News
WISC-TV, Channel 3 (Channel 3000) in Madison, did a tremendous job of publicizing our fair. In addition to many interviews, over the course of four days,
Neil Heinen did this commentary on WISC-TV after the
6 pm newscast on July 8:
The Art Fair On the Square is one of Madison’s signature events.
Organized by the Madison Museum of Contemporary Art, it’s a wonderful
mix of music, food and 450 artists and craftspeople.
But, given our new Keep It In Wisconsin project, we want to once again
draw your attention to the Art Fair Off the Square. On Martin Luther King,
Jr. Blvd., between the Capitol and Monona Terrace, this complementary
fair is a showcase for more than 140 fine artists and craftspeople from
right here in Wisconsin.
Organized by the Wisconsin Alliance of Artists and Craftspeople, the Art
Fair Off the Square is an opportunity to not just support the arts, but the
creators of that art, living and working in our communities. And as the
recession drags on, this is a particularly important time to support these artists.
So enjoy the weekend, and be sure you visit both fairs, on and off the Square. |
Go to our AFOS Gallery page and you can see and hear JoAnne Hauser Warren's wonderful interview on WISC-TV's Live at Five show. If you have the opportunity to thank Neil or Channel 3000, please do so.
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